Sociology | Bachelor's Degree Program | Altai State University
The program aims to train professionals in the field of applied and academic sociology with a modern arsenal of methods and techniques of empirical research in the fields of marketing, advertising, social change and politics.
Major
39.03.01 Sociology
Program
Sociology of Marketing and Advertising
Learning mode
- Full-time education – 4 years
- Part-time training – 4 years 6 months
State-funded places
43
Employer-sponsored places
2
Fee-paying places
12
Tuition fees per semester in 2023 / 2024 academic year
23 650 - 53 400 ₽
Entrance tests
- Mathematics / History
- Social Studies
- Russian language
Core disciplines
- Sociology of Organizations
- Sociology of Marketing
- Sociology of Consumption
- Integrated communications
- Sociology of advertising
- Sociology of marketing communications
- Social Advertising
What training you get
In the course of study, students will acquire the skills to:
- analyzing market relations using sociological methods;
- implementing sociological research on marketing and advertising;
- processing and analysis of available information to prepare and justify marketing decisions;
- applying mathematical and statistical methods of data processing;
- establishment and development of contacts between different organizations and institutions, as well as state and local authorities, increasing the opportunities for innovative development;
- determining the value priorities in the formation and development of the organizational culture in a particular organization.
Career opportunities and graduates
Graduates of the educational program can realize themselves in the profession of a sociologist-researcher, sociologist-analyst, Internet-market researcher, marketing research manager, specialist and manager of HR departments, employment service specialist, HR-specialist, targetologist, HR-brand development manager, crowdsourcing specialist on public issues. Their professional competencies can be applied:
- In government and public organizations;
- In sociological research centers and research institutes;
- In consulting and marketing organizations;
- Public opinion research centers;
- Analytical centers of state and commercial structures.
Contacts
- The head of the program is Olga Nikolaevna Zamyatina, Ph.D. in Sociology, Associate Professor at the Department of Sociology and Conflict Studies.
- Phone: +7 (3852) 296-608
- E-mail: zamyatinaon@email.asu.ru