Sociology | Bachelor's Degree Program | Altai State University

The program aims to train professionals in the field of applied and academic sociology with a modern arsenal of methods and techniques of empirical research in the fields of marketing, advertising, social change and politics.


39.03.01 Sociology


Sociology of Marketing and Advertising

Learning mode

  • Full-time education – 4 years
  • Part-time training – 4 years 6 months

State-funded places


Employer-sponsored places


Fee-paying places


Tuition fees per semester in 2023 / 2024 academic year

23 650 - 53 400 ₽

Entrance tests

  • Mathematics / History
  • Social Studies
  • Russian language

Core disciplines

  • Sociology of Organizations
  • Sociology of Marketing
  • Sociology of Consumption
  • Integrated communications
  • Sociology of advertising
  • Sociology of marketing communications
  • Social Advertising

What training you get

In the course of study, students will acquire the skills to:

  • analyzing market relations using sociological methods;
  • implementing sociological research on marketing and advertising;
  • processing and analysis of available information to prepare and justify marketing decisions;
  • applying mathematical and statistical methods of data processing;
  • establishment and development of contacts between different organizations and institutions, as well as state and local authorities, increasing the opportunities for innovative development;
  • determining the value priorities in the formation and development of the organizational culture in a particular organization.

Career opportunities and graduates

Graduates of the educational program can realize themselves in the profession of a sociologist-researcher, sociologist-analyst, Internet-market researcher, marketing research manager, specialist and manager of HR departments, employment service specialist, HR-specialist, targetologist, HR-brand development manager, crowdsourcing specialist on public issues. Their professional competencies can be applied:

  • In government and public organizations;
  • In sociological research centers and research institutes;
  • In consulting and marketing organizations;
  • Public opinion research centers;
  • Analytical centers of state and commercial structures.


  • The head of the program is Olga Nikolaevna Zamyatina, Ph.D. in Sociology, Associate Professor at the Department of Sociology and Conflict Studies.
  • Phone: +7 (3852) 296-608
  • E-mail:

Print version Modified 26.06.2023