The program aims to train professionals in the field of applied and academic sociology with a modern arsenal of methods and techniques of empirical research in the fields of marketing, advertising, social change and politics.
Major
39.03.01 Sociology
Program
Sociology of Marketing and Advertising
Learning mode
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Full-time education – 4 years, in Russian
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Part-time training – 4 years 6 months, in Russian
State-funded places
38
Employer-sponsored places
2
Fee-paying places
15
Tuition fees per semester in 2024 / 2025 academic year
24 710 - 55 800 ₽
Entrance tests
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Mathematics / History
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Social Studies
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Russian language
Core disciplines
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Sociology of Organizations
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Sociology of Marketing
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Sociology of Consumption
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Integrated communications
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Sociology of advertising
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Sociology of marketing communications
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Social Advertising
What training you get
In the course of study, students will acquire the skills to:
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analyzing market relations using sociological methods;
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implementing sociological research on marketing and advertising;
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processing and analysis of available information to prepare and justify marketing decisions;
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applying mathematical and statistical methods of data processing;
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establishment and development of contacts between different organizations and institutions, as well as state and local authorities, increasing the opportunities for innovative development;
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determining the value priorities in the formation and development of the organizational culture in a particular organization.
Career opportunities and graduates
Graduates of the educational program can realize themselves in the profession of a sociologist-researcher, sociologist-analyst, Internet-market researcher, marketing research manager, specialist and manager of HR departments, employment service specialist, HR-specialist, targetologist, HR-brand development manager, crowdsourcing specialist on public issues. Their professional competencies can be applied:
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In government and public organizations;
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In sociological research centers and research institutes;
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In consulting and marketing organizations;
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Public opinion research centers;
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Analytical centers of state and commercial structures.
Contacts
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The head of the program is Olga Nikolaevna Zamyatina, Ph.D. in Sociology, Associate Professor at the Department of Sociology and Conflict Studies.
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Phone: +7 (3852) 296-608
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E-mail: zamyatinaon@email.asu.ru
Enrol