Media Communications | Master's Degree Program | Altai State University

The master's program prepares creative digital producers, architects of media space, designers of virtual environments, and media managers who have the creative, technological, and entrepreneurial skills necessary to manage transmedia media projects in the digital economy. The tracks of the educational program are focused on the study of media management and economy, media production and technology, transmedia storytelling, design of complex transmedia projects. The basis of it is a project approach to learning, which allows to create creative teams, build soft and hard skills and realize student media start-ups.


42.04.05 Media Communications


Media Production and Media Analytics

Learning mode

Full-time education, 2 years

State-funded places


Employer-sponsored places


Fee-paying places


Tuition fees per semester in 2023 / 2024 academic year

56 850 ₽

Entrance test

Media Communications Interdisciplinary Exam

Passing score in 2022


What training you get

The Master's program allows students to build their own educational trajectory - choosing the areas of knowledge that are most relevant and interesting to the student. At the same time, there is a unique balance between theoretical and practical training. Masters apply the gained skills straight away in practice in the course of real work in the media industry.

We teach how to create supercomplex transmedia projects - from the development of a creative idea to its promotion in the modern media space; to combine the creative skills of media production technologies and approaches to managing a creative industry; to manage media production at different scales - from small media to international holdings and corporations.

We create specialists with a set of unique competences, who will become titans of the digital media industry of the future.

Career opportunities and graduates

Graduates will become media managers of the largest Russian media holdings, heads of digital departments of holdings and corporations, will create their own media production or communications agencies, will manage transmedia projects, will build cyberbusinesses and help every area of traditional society to adapt to the challenges of the digital economy.


  • Program Head - Ekaterina Vladimirovna Valyulina, Candidate of Philological Sciences, Associate Professor at the Department of Media Communications, Advertising Technologies and Public Relations.
  • Phone: +7 (929) 324-66-64
  • E-mail:

Print version Modified 6.07.2023