Strategic Marketing and Management | Master's Degree Program | Altai State University

The program focuses on training specialists in management, marketing and information technology. Graduates are able to develop and implement organizational and business projects using human resources and modern management technologies.


38.04.02 Management


Strategic Marketing and Management

Partners and base departments:

  • Barnaul Machine-Tool Plant,
  • Mechanical press plant,
  • Altai instrument-making plant "Rotor",
  • Trade network "Maria-RA".

Relevance of the program is determined by the growing potential of competitive interactions of enterprises on domestic and foreign markets. Only professional strategic management of the enterprises will help them to overcome difficulties, caused by increasing competition.

The goal is to train highly qualified specialists in the field of strategic marketing and management of organizations.

Training of specialists in the field of development and implementation of a set of measures and approaches to business, providing the creation and effective management of marketing activities.

The program is realized with elements of individualization in research of actual problems and challenges in contemporary marketing and management. It contributes to career growth of students directly in the process of education.

Learning mode

Full-time education, 2 years

State-funded places


Employer-sponsored places


Fee-paying places


Tuition fees per semester in 2023 / 2024 academic year

61 000 ₽

Entrance test

Management major exam (written)

Passing score in 2022


What training you get

Through a combination of theoretical knowledge and practical skills, graduates are able to conduct market research and manage business processes, manage organizations, departments and teams of employees. In cooperation with practice bases and industrial partners students learn how to elaborate corporate strategy, programs of organizational development and changes, to use modern methods of corporate finance management for solution of strategic tasks, to use methods of economic and strategic analysis.

Career opportunities and graduates

The knowledge acquired by the graduates of the programme will enable them to elaborate and justify the long-term development strategies of enterprises (organisations) and individual strategic decisions, as well as to implement these decisions and assess their efficiency and effectiveness. Graduates can work as specialists and managers of middle and high level business, research and consulting organizations of various organizational-legal forms and institutions.


  • Program Head - Candidate of Economic Sciences, Associate Professor at the Department of Management, Business Organization and Innovation Pyatkova Oksana Nikolaevna.
  • Phone: +7 (3852) 29-65-33
  • E-mail:


Print version Modified 8.07.2023