Advertising and Public Relations | Master's Degree Program | Altai State University

The aim of the educational program is to train highly qualified, competitive Russian and foreign personnel with the necessary competencies for successful practical activity in the field of design, management and social security of communication processes in the international media space. This educational program is relevant for those whose activities are related to the media and is designed for citizens of Russia, the countries of the Greater Altai and Central Asia. The curriculum is unique, developed on the basis of the latest trends in the media sphere and the requirements of the modern labor market.

Major

42.04.01 Advertising and Public Relations

Program

Strategic Communications Management in Advertising and Public Relations

Learning mode

Part-time education – 2 years 3 month, in Russian

State-funded places

3

Employer-sponsored places

1

Fee-paying places

9

Tuition fees per semester in 2024 / 2025 academic year

27 560 ₽

Entrance test

Interdisciplinary examination "Media Communication Design" (written)

Passing score in 2023

78

What training you get

In the course of training under this program you will get:

  • knowledge of the main theories and research approaches in the field of communication studies, knowledge of qualitative and quantitative methods of scientific research and the ability to apply this knowledge in the study of media space and management of communication processes;
  • knowledge of the structure and logic of functioning of modern media and Internet communications, ability to manage the process of media planning and media marketing;
  • knowledge and mastery of practical skills in evaluating and analyzing information in various media, including print, audiovisual and digital media.

Career opportunities and graduates

Upon completion of the program graduates can realize themselves as heads of communication departments of government, commercial and public organizations (including international), in the role of expert analysts and consultants of organizations engaged in information-publishing, marketing, advertising and PR - activities in the Russian Federation and Central Asian countries, as well as project - managers in full-cycle communication agencies.

Contacts

  • Program supervisor - Doctor of Sociology, Head of the Department of Media Communications, Advertising Technologies and Public Relations Alla Vladimirovna Kovaleva.
  • Phone: +7 (3852) 296-616
  • E-mail: alla_k65@mail.ru

Enrol

Master's Degree Programs